Not to long ago social media was a thing for those who were on the internet, which was in itself something that was for ‘geeks’ and ‘nerds’. Now it seems it is a difficult thing to go without both personally and professionally. The development of social media has come to the point where Wikipedia lists more than 100 actively operating websites for the sole purpose of networking users together. All of them have different advantages, interfaces, and methods of use. There is enough variation out there that a new type of professional was needed. As with anything that is sufficiently complex, social media managers are intimately familiar with the networks, tools, and the environments within which they work.
A social media manager or professional will bring value to a business by expanding brand awareness and increasing customer involvement and feedback. Social media has a number of advantages that even now are not taken advantage of by most businesses.
1) Social media accounts for both contractors and professionals can be extremely useful for networking with people who do what you do and with people who want what you do. The same goes for any sized business.
2) Social media allows businesses to interact with customers, clients, contractors, and importantly: potential clients and customers so that the company can learn what it is exactly that their customers want.
3) Social media allows a business or an individual to expand awareness of their brand. Personal, professional, and business branding is beyond the scope of this article, but the awareness of that brand is a powerful tool. It is generally acknowledged that people will move towards what they are familiar with when they are looking to buy, sell, or any other activity that requires a service or professional.
Given those claims, it is easy to see that any business can benefit from even the smallest social media interactions. Brand awareness breeds repeat customers. Interaction with customers breeds awareness of customer needs and desires. And that can result in better service for customers.